Privacy Policy

1. Who we are

Lively ("Lively," "we," "our," or "us") operates this website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.

2. Information we collect

Information you provide directly:

• Name and email address when you join our mailing list or create an account
• Billing address, shipping address, and payment information when you place an order (payment data is processed by our payment processor and not stored by us)
• Messages you send us through our contact form

Information collected automatically:

• Log data including your IP address, browser type, pages visited, and time spent on pages
• Cookies and similar tracking technologies (see Section 6)
• Device information including hardware model and operating system

3. How we use your information

• Process and fulfill orders, including sending order confirmations and shipping notifications
• Send marketing communications you have opted into, such as launch announcements and promotions
• Respond to your inquiries and provide customer support
• Improve our website, products, and services
• Comply with legal obligations
• Detect, prevent, and investigate fraud or security incidents

4. Sharing your information

We do not sell your personal information. We may share it with:

• Service providers — including our e-commerce platform (Shopify), email marketing platform (Klaviyo), payment processor, and shipping carriers, solely to provide services on our behalf
• Legal authorities — when required by law, court order, or to protect the rights and safety of Lively or others
• Business transfers — in connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

5. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data at any time by contacting us.

6. Cookies

We use cookies and similar technologies to operate our website, understand usage, and deliver relevant advertising. Types of cookies we use:

• Strictly necessary — required for the website to function (e.g., shopping cart, authentication)
• Analytics — help us understand how visitors use the site (e.g., Google Analytics)
• Marketing — used to deliver relevant advertisements and track campaign performance

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

7. Your rights

Depending on your location, you may have the right to:

• Access a copy of the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing of your data
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise these rights, contact us at hello@livelywellness.com.

8. California residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a request, contact hello@livelywellness.com.

9. Children

Our products and website are intended for adults 21 years of age or older. We do not knowingly collect personal information from individuals under 21. If you believe a minor has provided us with personal information, please contact us immediately.

10. Security

We implement reasonable technical and organizational measures to protect your personal information. No method of transmission over the internet is 100% secure. We encourage you to use a unique, strong password and to contact us if you believe your account has been compromised.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the effective date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

12. Contact

Questions or requests regarding this Privacy Policy can be sent to:
hello@livelywellness.com